My Profile
Digital Products Leader - SaaS, AdTech & Digital Marketing.
I help startups and companies turn complex product challenges into scalable growth by aligning vision, strategy, Marketing a
I help startups and companies turn complex product challenges into scalable growth by aligning vision, strategy, Marketing a
Product & R&D leader with 20 years of success scaling SaaS, AdTech, and e-commerce platforms across Europe and MENA. Expert in strategic execution, product-market alignment, and international team leadership. Built and sold three digital ventures. Continuous focus on product excellence, AI innovation, and business growth. Skilled in building product organizations, mentoring C-level leaders, and integrating data-driven decisions into strategy.
I founded Boostiny, a SaaS and mobile platform for nano-influence and affiliation, later acquired by ArabyAds in Dubai, where I served as Chief Product Officer and contributed to scale SaaS platforms generating over $100M in annual revenue. Earlier, I led Jumia Tunisia, part of Africa’s first unicorn, contributed to the growth of Yahoo! in Europe and MENA, and built my own programmatic advertising company in Dubai.
I combine strategic leadership, product innovation, and AI integration to help organizations grow, transform, and deliver user-centric value on a global scale.
Product Leadership | Product Vision & Roadmap | SaaS B2B/B2G | Product-Market Fit | OKRs/KPIs | Product Discovery | Go-to-Market | Stakeholder Alignment | Team Delivery | Cross-functional Leadership | Data, UX, Design Systems | Agile/Scrum | International Scale | Change Management | AI Integration

Tarek founded Boostiny in Dubai, a SaaS and mobile platform for nano-influence and affiliation, transforming a simple idea into a scalable business model. Under his leadership, Boostiny validated its product-market fit, built strong partnerships, and rapidly grew its user base. The company’s success attracted regional attention and ultimately led to its acquisition by ArabyAds, a major digital advertising player in the MENA region.

Following the acquisition, Tarek joined ArabyAds as Chief Product Officer, where he led the development of SaaS solutions for digital marketing. He played a pivotal role in scaling the company from pre-seed to Series A, with platforms generating over $100M in annual revenues and used by hundreds of thousands of users. His work focused on product strategy, SaaS innovation, and the integration of AI to improve targeting, performance, and adoption.

Earlier in his career, Tarek held key roles at Yahoo!, first in Europe and later in the Middle East. He contributed to the expansion of Yahoo! Search Marketing in France, the UK, and Italy, before relocating to Dubai to support Yahoo! Maktoob, the leading regional portal. His work bridged product development, marketing, and business growth, strengthening Yahoo!’s presence across multiple international markets.

As CEO of Jumia Tunisia, part of Africa’s first unicorn and the continent’s largest e-commerce marketplace, Tarek was responsible for leading operations, driving growth, and expanding the customer base. He built local partnerships, strengthened the product offering, and implemented strategies that significantly increased revenues and market share, helping consolidate Jumia’s leadership in North Africa.

Most recently, Tarek served as Chief Product Officer and R&D Director at Skilliance in France (Bordeaux), where he led a team of 30+ engineers and product managers. He defined the product roadmap and drove the development of innovative SaaS and CRM solutions for the automotive sector. His leadership focused on scaling B2B platforms and integrating AI-powered features to unlock new value from customer data and improve adoption.
It’s a privilege to write this recommendation for Tarek, who I had the chance of working with during my time at iConnect. As my manager, Tarek demonstrated an exceptional ability to strike the perfect balance between guidance and autonomy, giving me the space I needed to grow while always being a dependable source of insight and expertise.
Tarek is a highly creative and knowledgeable leader who possesses an impressive knack for organizing and driving collaboration within his team. His ability to unite diverse individuals and ensure collective success is inspiring and undoubtedly a hallmark of his management style.
Knowing Tarek for the last 7 years, he was always a trusted, wise, and knowledgeable colleague and partner. He always brings fresh perspective and opinion about important matters, and able to execute and deliver on critical changes and projects. While he was responsible for the Ad-Network, he lead both the Product development, and Ad-delivery and operation, positioning the company in a leading position in terms of quality and scale. And when it was needed, he did step up, and took more responsibilities and a leading role in the company at the most critical time.
His knowledge about Advertising Networks, Search, Ad-Exchanges and Real-Time Bidding and Buying is unparalleled, as he lead ...
I had the pleasure of managing Tarek 2005-2007 when he worked in the Yahoo Publisher Operations team focusing on search API integration for publishers in the French and Italian markets. I would be happy to recommend Tarek for any future role as he is a great team player who always delivers what is agreed, on time and to high standard.
I've had the privilege of working with Tarek at two different points in my career, and I'm impressed by his remarkable professional growth.
Tarek combines three essential qualities that make him an exceptional leader: rare emotional intelligence that inspires teams, sharp product management expertise, and proven ability to scale businesses internationally.
His recent achievements speak for themselves.
He is recommandable in management position
Je recommande Tarek, j'ai directement travaillé avec lui, et c'est véritablement un bon manager : il a de très bonnes connaissances web, sait s'adapter, être à l'écoute des besoins du client et de son équipe mais sait en même temps être ferme, prendre des décisions au bon moment.
Il arrive à créer un esprit de groupe, et stimuler son équipe dans des moments difficiles. C'est quelqu'un qui s'investit et il a énormément contribué à la mise en place d'une équipe soudée qui a envie de s'investir.
Want to more about Me in details?
TAREK NACHNOUCHI VP Product EN (pdf)
TéléchargementTAREK NACHNOUCHI VP PRODUCT FR (pdf)
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Tarek Nachnouchi Products and SAAS Leader
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