My Profile
Digital Products Leader - SaaS, AdTech & Digital Marketing.
I help startups and companies turn complex product challenges into scalable growth by aligning vision, strategy, Marketing a
My main Skills
Product Leadership | Product Vision & Roadmap | SaaS B2B/B2G | Product-Market Fit | OKRs/KPIs | Product Discovery | Go-to-Market | Stakeholder Alignment | Team Delivery | Cross-functional Leadership | Data, UX, Design Systems | Agile/Scrum | International Scale | Change Management | AI Integration
My Journey in Digital & Innovation
Boostiny
Yahoo! EU & Dubai
Boostiny
Tarek founded Boostiny in Dubai, a SaaS and mobile platform for nano-influence and affiliation, transforming a simple idea into a scalable business model. Under his leadership, Boostiny validated its product-market fit, built strong partnerships, and rapidly grew its user base. The company’s success attracted regional attention and ultimately led to its acquisition by ArabyAds, a major digital advertising player in the MENA region.
ArabyAds
Yahoo! EU & Dubai
Boostiny
Following the acquisition, Tarek joined ArabyAds as Chief Product Officer, where he led the development of SaaS solutions for digital marketing. He played a pivotal role in scaling the company from pre-seed to Series A, with platforms generating over $100M in annual revenues and used by hundreds of thousands of users. His work focused on product strategy, SaaS innovation, and the integration of AI to improve targeting, performance, and adoption.
Yahoo! EU & Dubai
Yahoo! EU & Dubai
Yahoo! EU & Dubai
Earlier in his career, Tarek held key roles at Yahoo!, first in Europe and later in the Middle East. He contributed to the expansion of Yahoo! Search Marketing in France, the UK, and Italy, before relocating to Dubai to support Yahoo! Maktoob, the leading regional portal. His work bridged product development, marketing, and business growth, strengthening Yahoo!’s presence across multiple international markets.
Jumia
Skilliance Group
Yahoo! EU & Dubai
As CEO of Jumia Tunisia, part of Africa’s first unicorn and the continent’s largest e-commerce marketplace, Tarek was responsible for leading operations, driving growth, and expanding the customer base. He built local partnerships, strengthened the product offering, and implemented strategies that significantly increased revenues and market share, helping consolidate Jumia’s leadership in North Africa.
Skilliance Group
Skilliance Group
Skilliance Group
Most recently, Tarek served as Chief Product Officer and R&D Director at Skilliance in France (Bordeaux), where he led a team of 30+ engineers and product managers. He defined the product roadmap and drove the development of innovative SaaS and CRM solutions for the automotive sector. His leadership focused on scaling B2B platforms and integrating AI-powered features to unlock new value from customer data and improve adoption.