Who I am ?
Strategic Partner to CEOs navigating complex, digital-driven organizations.
I work alongside founders and executives facing high-stakes decisions in SaaS, platforms, data-intensive and technology-led b
Areas where I bring the most value
- Navigating high-stakes strategic trade-offs in digital-driven organizations
- Structuring execution in complex, cross-functional environments
- Turning strategy into operating models that actually hold
- Rebuilding clarity when organizations get noisy or misaligned
- Acting as a trusted sparring partner in moments of pressure
Track record - Situations I’ve already navigated, at scale.
Boostiny
Yahoo! EU & Dubai
Boostiny
Founding and launching a multi-awarded MENA Start-up
Founded and scaled a SaaS platform operating across Tunisia and Dubai
- Founded and scaled a SaaS nano-affiliate platform from scratch.
- Built the product, operating model and initial monetization.
- Navigated the company through a volatile market environment.
- Led the acquisition process and exit to ArabyAds.
ArabyAds
Yahoo! EU & Dubai
Boostiny
Scaling a multi-country AdTech platform under pressure
Executive committee role within a fast-growing AdTech group operating across five countries in the Middle East and North Africa.
- Took executive responsibility for integrating Boostiny post-acquisition.
- Led the rebuild and expansion of the platform within a multi-country AdTech group.
- Structured product, tech and monetization at scale across multiple markets.
- Operated at executive committee level under sustained growth pressure.
Yahoo! EU & Dubai
Yahoo! EU & Dubai
Yahoo! EU & Dubai
Operating at global platform standards
Early leadership experience within a global technology company operating at massive scale, with strong product, data and operational discipline.
- Exposure to world-class product and platform standards in a highly structured, performance-driven environment.
- Learned how large-scale organizations translate strategy into operating systems and execution rigor.
- Built the foundations of a long-term understanding of platform economics, scale and complexity.
Jumia
Jabbar Internet Group
Yahoo! EU & Dubai
Leading a country business with full accountability
Country CEO role within a pan-African e-commerce group, operating in a highly constrained local market while aligning with regional leadership.
- Full P&L responsibility in a constrained and competitive market.
- Leadership of cross-functional teams across operations, marketing, logistics and technology.
- High-stakes strategic and operational decisions with direct impact on growth and sustainability.
Jabbar Internet Group
Jabbar Internet Group
Jabbar Internet Group
Building platforms and markets from scratch
Founding and leadership roles in AdTech and SaaS businesses across emerging markets.
- Built platforms, operating models and monetization systems where none previously existed.
- Pioneered programmatic, RTB and affiliate models in early-stage ecosystems.
- Worked side by side with founders and CEOs on positioning, execution and scale.
ACCESS
Jabbar Internet Group
Jabbar Internet Group
Building and scaling AdTech ventures from scratch
Co-founder and Deputy Managing Director of two AdTech ventures focused on programmatic advertising and SaaS media buying In Tunis and Dubai.
- Built the business alongside the CEO from the ground up, covering strategy, product, monetization and go-to-market.
- Designed and launched proprietary programmatic platforms and operating models in markets where no mature ecosystem existed.
- Structured partnerships with agencies, advertisers and publishers to accelerate adoption and network effects.
- Scaled operations across multiple geographies, aligning product, commercial and technical teams under growth pressure.
- Took part in key strategic and organizational decisions as the company transitioned from experimentation to scale.